Oct 10
2008Interviews With Top Bloggers: Reed Floren
by
Codrut Turcanu / Blog for Profit on 10-10-2008
How can a 22-year old semi-retired Internet marketer who never blogged before get 11,030 unique visitors,
and receive 1,300 comments in its first month blogging?
What does he know that you don’t?
This is shocking, yet it’s not some magic formula. Almost anybody could copy his strategy.

Click here to download the PDF version of this interview, or read the text version below:
1. Would you mind sharing a few things about
yourself and your background for our readers?
I’m a 22 year old semi-retired internet marketer who recently became a father and I have been marketing online since 1999 (I was 13). I have never had to apply for a job, write a resume or go to a job interview. A lot of people tell me my story is unique and interesting and if you want to learn a lot more about my background you can see it on my blog http://www.reedfloren.com/who-is-reed-floren/
2. When did you get started blogging, and why?
I had dabbled in blogging before but was never really passionate about it so I don’t think that counts.
On my http://www.reedfloren.com blog my first post was September 2nd 2008 and the time of this interview it is October 5th 2008 so I’ve been blogging about one month.
My blog’s PageRank is 4 and my Alexa 1 week ranking average is currently 75,667. For the month of September I had 11,030 unique visitors and 58,454 pages views, my blog also has over 1,300 comments on it.
I did spend some money outsourcing my blog design, I have writers who write for me and I did spend money on a press release but have NOT spent any money on advertising this site.
I reluctantly started blogging because my JV partners, friends, and customers wanted to see what I could come up with. So far I have enjoyed it a lot.
3. What’s the biggest mistake you
made getting started with this?
My biggest mistake was not starting blogging earlier. I have gotten new JV partners, new clients, recognition and a lot of testimonials that I otherwise wouldn’t have in the past month plus I have been building a deeper relationship with my list and creating content which I can use in other ways such as the basis for future products.
4. How did you come up with the
idea of launching your blog?
My customers and JV partners were asking for it. I reluctantly did what they asked.
5. How often do you publish and
how do you get content ideas?
I publish at least once per day, I have a team of writers who I give them a few ideas for articles and then they write and I approve or disapprove of what they wrote for me.
Each article costs around $5 and I’m not just using them for my blog so it is very cost effective and allows me to spend more time with my family.
I am turning the articles into PowerPoint slides and then recording them with Camtasia as:
1. Individual videos to give away
2. Putting them into a product to sell
My ideas come from seeing other articles, products and what my customers ask for.
6. How do you mainly receive (or generate)
traffic to your blog?
Since my blog is new 99% of my traffic comes from my email marketing list. I tell my subscribers every time I put up a new blog post. This has helped get this blog off the ground and has made an excellent community for my subscribers to go to and learn/share their thoughts on internet marketing.
7. What is your most closely-guarded
secret about blogging for money?
You don’t have to write the content yourself; my blog readers LOVE what my writers are doing and it’s really not very expensive to have someone do that for you while you spend time with your family. For instance it costs me around $5 to have each article written if you were to do the same and have one written per day it would cost you only $150 per month plus you can use this content for other things such as a product.
The site I use to find these writers is http://need-an-article.net/
8. What differentiates your blog among
all the others in your niche field?
Anyone who has studied internet marketing enough or can outsource could compete with my blog. The difference that I have is:
1. My story (22 year old semi-retired marketer)
2. My email list sends a lot of my traffic
If I can do this you can do this; blogging is about as difficult as using Microsoft Word or sending an email.
9. If you had to get a boost in comments
from your blog readers, how would you do it?
I would write something interesting or highly controversial. Currently my top post is on the birth of my son Zachary Thomas Iacono-Floren and that has nearly 200 comments on it.
Check it out here: http://www.reedfloren.com/marissa-parents/
10. Which are the blogs you visit frequently and why?
If I somehow get on a blog that has something that grabs my attention I will read it but I do not go out of my way looking for blogs to read or follow.
11. Which are your favorite bloggers and why?
None, I don’t specifically follow any bloggers at the moment.
12. Which plugins you can’t live without and why?
These all seem to help my blog quite a bit.
Add to Any: Subscribe – this helps boost RSS readers
All in One SEO Pack – helps improve your search engine rankings
BredCrumb Navigation XT – improves navigation
Commentluv – if they have a blog and comment on mine it will show their last post under their comment
Comment Relish – sends a thank you email and reminds them to subscribe
FeedBurner – boosts and tracks RSS readers
Dean’s Permalkinks – I changed my permalinks and this redirects them
Get Recent Comments – show’s the people who comment the must, boost their ego
Google Analytics - tracks how visitors view my site
Most Comments – shows the posts with the most comments
Google XML Sitemaps – improve search engine rankings
NoFollowFREE – gives my readers another reason to comment because it boost their search engine rankings
Odiogo Listen Button (my readers LOVE this one) a computerized voice which sounds very human reads my posts and saves them as an MP3 for convenient download
Popularity Contest – displays the most popular items
Pyschic Search – tracks what people search for on my blog
SEO Post Link – makes my post link SEO friendly
Sociable – helps add my posts to social bookmarking sites
Subscribe Me – boosts RSS readership
Tweet My Blog! (updates everyone on my twitter and facebook that I posted something to my blog)
13. What is the most important thing you learned about blogging that you could share with your best friend?
It’s really easy to blog; directly making money from the blog has been harder than I thought though but I’ve only been doing it a month.
However indirectly it’s been very nice; lots of testimonials, new clients, content for future products and a bigger presence.
14. What plans do you have for
the future with your blog?
My blog at http://www.reedfloren.com will have more guest bloggers.
Currently when I see someone has put a lot of time and effort into their comments on my blog and I agree with what they are saying I invite them to write for me (this costs me nothing as they do it on a volunteer basis).
I typically will invite them and if they are interested I will share a few more details on how it works and benefits them and then they will write for me for free. It’s win/win.
I want to switch more and more to a publisher role in my business as opposed to a marketer and once that step is completed just as an owner who has someone else manage it all.
We wish Reed success in the future and thank you very much for sharing your BLOGGING tips, tricks & secrets with us all!
If you want to get further into blogging, check out these resources:
WordPress Profit Maximizer - The BEST WordPress Plugins sent to you weekly via e-mail.
Lazy Blogging dot Com – Everything I learned about blogging!
Thank you,
Codrut Turcanu.
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Thank you Codrut
[Reply]
# Reed Floren: wow, man, I’m still editing this post to make it appear perfect in both Iexplorer and Mozilla, and already saw it?
You’re a crazy super fast action guy! lol
[Reply]
Let me know when it’s ready I’ll probably send something out about it.
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Codrut and Reed,
I can’t believe I actually made it to the top of the comments. I have been following both of you for a long time and am super glad that Reed now has a blog.
The Plugin suggestions definitely hit the spot. There are just so many it’s no only hard to keep up but on occasion there are compatibility issues.
Both of you keep up the great work, I love it.
Thanks again,
Abi
[Reply]
# Reed Floren: ready to go! check the e-mail I’ve sent you recently.
[Reply]
# Abi Carmen: yeah, you’re right! thx for the nice words.
I love these plugins myself…
note - did you check out these weekly WP plugin alerts which I’m providing?
http://www.remarkableblogging.com/rb-products/wp-profit-maximizer/
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Are you paying for the comments as well :)?
[Reply]
# Clog Money: ha, ha — nice question! lol
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Reed is a nice fellow - I am on his mailing list AND his Dad’s - but a newbie blogger is generally not going to have the huge mailing list, the JV partners, or the desire to farm out his or her writing. Many of us blog because we simply LOVE TO WRITE and for those of us who do, the very thought of farming out even a single post sends shudders up our collective spines. Good article, though, with some helpful info.
[Reply]
# CCGAL: what stops you build a list as big as Reed? he did not was born with a big list though! lol
bloggers need to learn the skills of marketing and promotion, writing is just a small part of blogging. if you blog for fun, forget about those skills.
All bloggers for profit that I know are learning about marketing and promotion…
[Reply]
If Content is King than Marketing is the King’s Crown without the Crown (marketing) you are only a Prince.
In other words… Marketing/Promotion is more important to your business than content. You need killer content but content isn’t enough you need to be able to market and sell.
[Reply]
# Reed Floren: that’s 100% true, you could be the michale jordan of content creation, without spreading the word about it, it’s almost useless as nobody sees it, other than yourself… lol
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Real sharp and to the point interveiw guys. I use a few of the pluggins myself already and will have a look at some of the others.
Thanks for sharing
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How kan I rak in many
[Reply]
# Kenny Ritchie: ok, if you blog, why are you promoting a squidoo page when blog commenting? lol
P.S. did you check out these plugins, what do you think?
http://www.remarkableblogging.com/rb-products/wp-profit-maximizer/
[Reply]
# Stig-Ove: say what?
[Reply]
Good for you Reed; your blog is a great resource for everyone.
Thank you.
Jorge
[Reply]
# Jorge EZ Affiliate: yeah! Hey, what about my blog?
[Reply]
LOL LOL LOL
SO sorry… Hmmm… I appologize!
I did not mean to leave you out; I just looked at your blog and I LIKE IT!
Jorge
[Reply]
# Jorge EZ Affiliate: phew! I’m feeling much better now. lol
[Reply]
Great story Reed you were so fortunate.
I grew up during the apartheid years in South Africa. This meant that I was not white enough to get any real work nor earn a real income.
The birth of democracy in South Africa heralded in a new system, which we all awaited with baited breath.
Like all new systems it has its ups - the present ruling party takes care of its own, and downs - the rest have to live with it.
As Solomon of old said there is nothing new under the sun.
You should try to get a joint venture going where you cannot compete with the rich since they leverage you out the door, much like the apartheid system!
I issue a challenge to the Internet Gurus to take up a joint venture mentoring project.
I have 2 great products already
Who will rise to the occasion???
Thanks
Brian
p.s We have a 6 month old son
http://www.e-marketingsolutions.info
[Reply]
A great interview, it will definitely help me with my online business.
I’m selling salon styling stations online and I really need any kind of tips for improving pr and getting more traffic.
Thank you so much,
Cheers!
[Reply]
# Styling Stations: sure, check this out:
http://www.codrutturcanu.com/247-free-traffic-tips-report-product-review/
I am sure at least one of the 247 traffic tips could be used in your business
Just try the product and let us know how it goes.
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